piccolini's founder and creative director, jessica troiano, a commercial litigator in a downtown Philadelphia firm, found herself constantly on the hunt for new and cool baby gifts for the growing number of her friends having children. Finally, in September 2005, frustrated with no creative outlet at her “day job” and even more frustrated with the lack of hip and modern baby products available, ms. troiano (who welcomed her first child, daughter lola on november 2, 2006) decided to take the plunge and open her own baby lifestyle boutique. ms. troiano now owns and runs piccolini while at the same time maintaining her litigation career. originally, troiano started piccolini with one central goal: that parents not into “cutesy” would no longer have to sacrifice their personal design aesthetic just because they happen to have kids!
troiano’s focus has changed. new parents have so much to learn and that learning curve is pretty steep, so piccolini has searched high and low for the best baby products out there (eco-friendly, cool and innovative) to help parents get a leg up on the whole new baby thing.
piccolini is committed to corporate responsibility and will donate 10% of its yearly profits to alex's lemonade stand, benefiting pediatric cancer research.
piccolini:main line 932 West Lancaster Avenue Bryn Mawr, Pennsylvania 19010 t:610.527.4505 f:610.527.4506
Store Hours: M: 10-6 T: 10-6 W: 10-6 Th: 10-6 F: 10-6 Sa: 10-6 Su: Closed.
piccolini:rittenhouse - coming this summer! 264 S. 20th Street Philadelphia, Pennsylvania 19103 t:215.545.0395 f:215-545-0394
